Creating a Media Kit
Start blogging and it won’t be long before you are asked for your media kit. Ummm, <insert eyes darting back and forth> as my mind races over “Media Kit”? Are they asking for my Press Release? Not really, unless I am making a major statement or announcement about something.
So then… What is a media kit?
Think of a media kit as a flyer or your blog’s business card. As with your business card, the media kit will provide a snapshot of not only your business information, but also will include your blog’s statistics.
Where you might share your business card with individuals, your media kit is shared with those that you would be interested in doing business with on your blog (such as advertisers, conference sponsors, publishers, writers, product distributors, etc.).
The Basic Information to include:
- Blog name
- Blog address (Online address ~ domain name and link to the URL)
- Header, Logo, tagline, etc. (Anything that helps to identify your site)
- Description of the purpose or intent of your blog. Why are you blogging? Who are you trying to reach?
- Social Footprint with number of followers on Facebook, Google+, LinkedIn, Pinterest, Twitter
- Averages for Monthly page views and Unique Visitors. (Numbers aren’t everything. If you are new, you may not have the numbers needed by some firms. If your numbers are low, build on your strengths and plans for your blog instead of just focusing on the numbers.)
- Any Other Notable Rankings such as Alexa Global and US ranking, Google Page Rank, etc.
- Number of RSS subscribers and email subscribers
- Recognition or sites that you have contributed or were featured on (Have you published anything on another site)
List your partnership, advertising and sponsorship options:
Just as there are more ways to market or promote your blog, there are as many ways to partner with companies to create a win-win agreement. Here are a few to consider offering:
- Ad banner or box on your site—include size and placement restrictions
- Advertisements in your post newsfeed
- Brand Ambassadorship
- Product Reviews and/or Giveaways (both paid and free)
- Sponsored Articles and Giveaways
- Blogging Conference Sponsorship
Remember you are selling the concept of a great working relationship. Be honest and open about your desires and guidelines for your blog. You have a great deal of time and energy invested, not to mention money and reputation.
You are the best salesperson for your blog! Take some time to consider what your time and energy are worth. Set an amount and work from there with the sponsors and vendors.