Today’s chart from Statista shows the world’s ten most valuable brands in 2013.
According to Millward Brown’s Brandz Top 100 ~ Apple as a brand is valued at $185 billion, up from $183 billion in 2012.
With Google and IBM, two more technology brands complete the Top 3. Although both companies are trailing Apple’s brand value by a significant margin, at $114 billion and $113 billion respectively, they still hold a commanding lead over the high-profile consumer brands McDonald’s and Coca-Cola. With an estimated brand value of $70 billion, Microsoft dropped two ranks compared to last year’s ranking, as the brand’s image has suffered from the negative press associated with the lacklustre start of Windows 8.